First Lady Michelle Obama join the Partnership for a Healthier America (PHA) and actress Eva Longoria in Watertown, Wisconsin to announce PHA’s new effort to encourage everyone to drink more water, an easy choice to improve health and well-being every day. The effort brings together more than a dozen organizations committed to encouraging everyone to drink more water more often. According to the CDC, approximately one fourth of children do not drink any water on a given day. This new effort will remind people that drinking more water helps you have more energy to do more, longer and with better focus.
“Since we started the Let’s Move! initiative, I’ve been looking for as many ways as possible to help families and kids lead healthier lives. I’ve come to realize that if we were going to take just one step to make ourselves and our families healthier, probably the single best thing we could do is to simply drink more water,” said First Lady Michelle Obama. “That’s it – it’s really that simple. Drink just one more glass of water a day and you can make a real difference for your health, your energy, and the way you feel. So Drink Up and see for yourself.”
To remind families of the importance of drinking water, supporters of PHA’s effort will carry the Drink Up logo on nearly 300 million packs of bottled water; more than half a billion bottles of water; 200,000 packages of reusable bottles; and more than 10,000 reusable bottles in the next year. Additionally, more than 10,000 outdoor public taps are expected to carry the brand over the next few years. Cities will also be utilizing the logo to encourage people to drink more tap water. And hosts on a dozen TV shows are participating in an around the clock, cross-network, bilingual day of drinking water and encouraging their audience to Drink Up.
“PHA was launched a few short years ago to engage the private sector in helping make the healthy choice the easy choice for busy parents and families. Drinking more water is an easy choice that nearly every one of us—regardless of where we live, what we do, or how busy we are—can make every day,” said PHA CEO Lawrence A. Soler. “We applaud the efforts of the supporters who have joined us today, and we thank them for their contributions to an effort that we hope will serve as a continual reminder that you are what you drink, and when you drink water, you Drink Up.”
PHA will be asking people across the country to visit www.youarewhatyoudrink.org to upload pictures of themselves drinking water, or find the campaign on Instagram (www.instagram.com/urH2O), tagging their pictures #drinkH2O. During the event, the First Lady will lead 2,000 Watertown High School students and community members in a “Drink Up” toast, and then participate in festival-like water games alongside students.
“Lots of people want to live healthier, but life gets busy and sometimes making the healthier choice can seem difficult,” said actress Eva Longoria. “Drinking more water is a simple, easy choice that most people can make every day. I’m thrilled that so many organizations have come together today to help remind people that you are what you drink, and drinking water is you at your best.”