So, it’s officially crunch time for me as I prepare to participate in my first Spartan Race in June! What better inspiration for my training than an insider’s view of the world of obstacle racing? Spartan Up! is more than just an insider’s view of the world of obstacle racing. Obstacle course racing, which combines the endurance challenges of a marathon with the mind-bending rigors of overcoming obstacles along the way, is taking the world by storm. In Spartan Up!, Joe De Sena, the founder of Spartan Race, the global lifestyle company whose life-changing outdoor adventures have taken the endurance world by storm, gives you a life strategy guide that takes you out of your comfort zone and into a combat zone.
An entrepreneur from 8 years old, Joe De Sena has had a passion for life that moves the ball forward against all odds. Born in Queens NY to a yoga teaching, meditation practicing mother and an Italian father that was an uber-entrepreneur, De Sena learned simple techniques for forging ahead no matter the odds. In Spartan Up!, we find out how a young kid breaks out, builds multiple businesses, changes lives, and eventually partners with military SpecOps.
Everyone wants to be happier, healthier, and more successful in business and in life. —Spartan Up! gets you there.
De Sena offers a simple philosophy: commit to a goal, put in the work, and get it done. From that philosophy, as played out first in his own life and now for millions across trails, through mud, and up mountainsides, Spartan Race was born. It’s a manual for the Spartan way of life, including:
- Finding the will to succeed: The first half of a race you run with your legs; the second half you run with your mind. Turn your pain into an outboard motor to drive you forward.
- Tossing your cookies: The Cookie Test can teach you how to overcome the need for immediate gratification and help you prosper in the long term.
- Getting Spartan fit: Survival of the Fittest means training outside the gym for strength, endurance and flexibility for your entire body—and don’t forget those burpees!
- Moving mountains: Whether metaphorical mountains or the ones on which Spartans race, what you think of as your limitations can actually be a mere starting point for transformation.
I read a sneak peek and I am EXCITED to read it in its entirety so I can find the inspiration I need for my first Spartan Race. Spartan Up! gives me the opportunity to conquer my greatest obstacle, embrace my greatest friend (or frenemy!)—discipline, and get to the finish line. You can pre-order now and get 15% off your next 2014 Spartan Race!