If you’ve been living in a cave, you might’ve missed the fierceness of ALDA representing beauty without divisions, boundaries and — most importantly — beauty that doesn’t conform to any body shape or size. As a curvy woman, I am super excited to see the founding models of ALDA simply BRING IT in their latest fitness fashion shoot (“Let’s Get Physical”, BUST Magazine Feb/Mar 2015). Body positive models Ashley Graham, Danielle Redman, Inga Eiriksdottir, Julie Henderson, and Marquita Pring promote beauty in any size and are showing that fitness is FOR ANY SIZE.
The models say they’re “staying ahead of the curve by embracing their curves.” They are creating a fashion industry that has historically been exclusive by breaking down barriers and not only creating opportunities for themselves, but others as well.
“What ALDA wants to do is change the perception of what beauty is, whether that’s a different age, a different race, or a different size,” Graham said. “Changing what’s going on in fashion is going to end up changing the world.”
I can’t wait to cop the latest issue of BUST Magazine and find out where I can purchase all this fabulousness. To me, I see my body type represented and I love it. Curvy women don’t see themselves often in high fashion shoots promoting an active lifestyle. There are brands like Katie K Active, Old Navy, Nordstrom’s Zella and Lane Bryant’s Livi Active but if you are not in the “know” you won’t see these amazing fashions. Moving forward I hope to see straight sizes with plus size sizes together.
The beautiful models of ALDA are dispelling stereotypes. Many women that are “inbetweenies” and plus size are active and are doing the damn thang at the gym. It is disheartening to want to purchase certain items from retailers only to be told it doesn’t come in our size.
“Fashion dictates so many things in our lives, and little girls grow up thinking that this is what beauty is … And what ALDA does is say, ‘Listen, every woman is beautiful.'” Henderson says.
If this doesn’t make you embrace your curves, I’m not sure what will. Kudos for the women on ALDA for celebrating all sizes.