Disclosure: I am writing this post in exchange for a discounted conference ticket to SoFabU on the Road; however, all opinions are mine and mine alone. #CollectiveBias
In one week I am attending SoFabU on the Road in NYC! ::squeal::
It has been awhile (too long!) since I attended a blogging event so I am super excited!
SoFabU on the Road is a unique event that allows influencers to take advantage of educational opportunities. I always attend professional development for my PR/digital marketing/social media career and it is just as necessary for my blogging endeavors! SoFabU on the Road doesn’t disapoint and features hands-on, interactive sessions for influencers like to implement what we’re learning on the spot. The sessions are paired with a fun city-specific adventure (hello photography and breaking in my new Epiphanie bag!) Join me at SoFabU on the Road on June 20th, 8:30-9:00 registration – 54 W 40th St, New York, NY 10018! They are hosting them across the country and events are open to all bloggers and influencers!
I am most excited about the Photo Safari Tour. NYC is my city. I have been bridge and tunneling it since I was 15 years old (back when a New Jersey Transit and PATH ticket were this Jersey girl’s dream day). What better city to capture beautiful photos and video than NYC?! We will divide into Lifestyle, Fashion/Beauty and Food focused photography groups during this exclusive Photo Safari tour to explore New York City. I am psyched to learn the best vantage points to photograph landmark buildings and hone your photography skills. And yes, I will have iconic pictures of my favorite city…that is pretty much in my backyard!
And the day wouldn’t be complete without a killer keynote! SEO is SO important to our success and most of the SEO advice out there isn’t geared specifically towards single-contributor lifestyle blogs. Jessica Woodbury will cover basic SEO and specific blogger strategies to work on building search traffic and how to increase domain authority. This session is for savvy bloggers. Most bloggers at this level are experienced at retaining regular readers and increasing traffic via social media. This presentation will help bloggers consider readers who are finding their blog from search, how to attract them, how to retain them, and how to increase domain authority with a specific SEO-posting strategy so all posts rise in search. This will focus less on technical things like alt tags and meta descriptions and more on writing and photo strategies.
There are sessions on Video, Email Marketing, Sponsored posts, networking, and other learning opportunities (check out the agenda on the SoFabUOTR website!)
About (the hosts with the mosts) Collective Bias and Social Fabric: Collective Bias® is the only shopper social media company that solves shopper marketing problems by weaving together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestlé and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati and London, Collective Bias was named one of America’s 25 Most Promising Companies by Forbes and a part of the Inc. 5000.
Social Fabric® is Collective Bias’ proprietary community of nearly 3,000 shopping-focused influencers with an aggregate multichannel reach in excess of 130 million.
For more information, please visit Collectivebias.com or find Collective Bias on Facebook and Twitter.