I am participating in a sponsored campaign hosted by Emergen-C®. I received compensation for this post. While all opinions stated are my own, I make no claims about Emergen-C as a product or its effectiveness.
We take so many of the simple things in life for granted. As I mindlessly fill up my water bottle with water every morning and throughout the day, 663 million people around the world lack access to one of life’s most basic needs: clean and safe water. That is astounding to me that so many people do without and it is something that I don’t even think about because it isn’t my daily reality. Fortunately, there are organizations making a difference globally. charity: water is a non-profit organization that brings clean, safe water to people in developing countries around the world. 100% of public donations go directly to funding sustainable water solutions in areas with the greatest need.
On World Water Day (March 22, 2016) Emergen-C® and charity: water are kicking off a consumer challenge to demonstrate the burden that women and young girls have to carry on a daily basis. Emergen-C has a long history of giving back. The brand has donated to a wide variety of causes that have benefited both the community and the environment, including causes that support breast cancer awareness and research; improvement of the nation’s water quality, vitamin A for children that lack access in developing countries; and poverty alleviation through microcredit in communities around the world. Emergen-C gives because the company believes that we all have the power to make the world a better place. Access to clean water transforms lives: it improves health, enhances education opportunity, and empowers women in developing countries.
For me, 40 pounds represents the amount of weight I have lost thus far on my healthy living journey and how I left a sedentary lifestyle behind and became active, healthier and happier. For people around the world, forty pounds represents something totally different. Mainly women and young girls bear the burden of carrying water. They often spend up to 3 hours every day going to get water for their families and miles hauling 40-pound Jerry Cans. As a result, girls can’t go to school because they are spending most of their day getting water.
The #40Pounds Challenge demonstrates the weight of water women and girls have to carry every day to provide water for their families. As long as this weight has to be lifted on a daily basis, women and girls will be held back from education, access to basic personal care and safety. Empowering women and girls is my passion, through my work with GET FIT DIVA and The Fervency, and that is why I am excited to participate in this challenge.
By snapping a picture holding 40 pounds of anything found around the house, consumers are helping to “lift the burden” that these women and girls face each day. Upload the photo to [Instagram and Twitter] with [#40Pounds], tag @EmergenC and extend the challenge to friends or family members by tagging them as well. For every photo uploaded, Emergen-C is donating [$5] to charity: water to bring clean water sources to Ethiopia.
For every #40Pounds picture uploaded, Emergen-C will donate $5 to charity: water in your name. All of the proceeds will go directly to funding sustainable water solutions in Ethiopia.
Friends, family, GET FIT DIVAs, let’s transform lives together! I hope you join me in the #40Pounds Challenge to make a difference in the global water crisis. To learn more, please visit at emergenctransforms.com