When I was a child, I was bullied. As a parent of two boys, I worry a lot about bullying and I’m not alone. Bullying has become all-too-common in today’s society, with 1 in 4 youth reporting that they’ve been bullied and parents of school-aged children citing it as their number one concern. That’s why for the second year in a row, Planet Fitness is helping to spread kindness and end bullying this month (National Bullying Prevention Month) with a unique promotion – 100% of all new member fees from today through Oct. 13 will be donated directly to Boys & Girls Clubs of America. Everyone is invited to join for just $5 down, and then $10 a month with no commitment. Existing Planet Fitness members are also welcome to make a donation to the cause in-club during that timeframe.
The effort is part of Planet Fitness’ mission to create a truly Judgement Free Generation™. Last year, the company raised and donated more than $1 million, which helped to:
- Fund trainings and resources for more than 2,000 Boys & Girls Clubs of America professionals and youth leaders from 764 Clubs across the country on how to create kinder cultures (in partnership with the Yale Center for Emotional Intelligence)
- Award more than $50,000 in scholarships to youth who embody values of kindness and acceptance
- Build Mini Judgement Free Zone fitness centers within local Boys & Girls Clubs so that kids have a welcoming, non-intimidating space to be active
To further support its pro-kindness mission, this week Planet Fitness will unveil a mini Judgement Free Zone fitness center within the Lowell, Mass. Boys & Girls Club. Featuring Planet Fitness’ signature purple and yellow colors and branded equipment, the gym replicates the judgement free environment of Planet Fitness clubs, complete with inspirational messages written across the walls. The new facility will provide the more than 350 youth who come to the Club daily the ability to exercise in an inclusive and encouraging workout environment, without the risk of feeling judged or bullied.
“Our gyms are safe, judgement free spaces for our members, and our goal is to extend that same culture of acceptance to youth and the communities we serve,” said Chris Rondeau, Planet Fitness CEO. “Together with our franchisees, staff and members, Planet Fitness has funded trainings and resources for Boys & Girls Clubs of America professionals and youth leaders on how to create kinder cultures, awarded more than $50,000 in scholarships to youth who embody values of kindness and acceptance, and built Mini Judgement Free Zone fitness centers within local Boys & Girls Clubs so that kids have a welcoming, non-intimidating space to be active. We look forward to continuing to deepen our impact in the years to come.”
“Our partnership with Planet Fitness is not only helping to empower our Club professionals and youth to foster positive, emotionally safe climates in Boys & Girls Clubs, it’s helping them to thrive day-in and day-out,” said Boys & Girls Clubs of America President and CEO Jim Clark. “This effort is exemplary of our mission to offer Club youth a wide range of health and wellness-focused programs that extend beyond physical activity and proper nutrition to include social and emotional well-being.”
“Emotional intelligence must be at the center of all bullying-prevention efforts, which is why we’re are so thrilled to be a part of the Judgement Free Generation initiative and help extend our evidence-based trainings to afterschool settings,” said Marc Brackett, Ph.D., Director of the Yale Center for Emotional Intelligence. “These trainings equip both staff and youth with the tools to recognize and understand their own emotions – and the emotions of others – to help build a world where kindness prevails over meanness.”
Planet Fitness offers extremely low membership fees and a variety of benefits, including a hassle-free environment, brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and much more. To find a Planet Fitness club and take advantage of this limited time offer, please visit PlanetFitness.com.
I’m sharing this information because Planet Fitness reached out to me and it is something that is important to me and my family and I wanted to share with yours!